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Providing a quality
service enables The Aqua Group of Companies to develop
strong relationships with their clients, and is fundamental
to the whole business. Aqua's Board of Directors recognised
the need to change from the traditional contractual routes
and employed an independent consultant to review how the
company promotes and manages its client base. From this
review came a series of actions and targets, which have
been introduced within the business objectives of the
Aqua Group of Companies.
The entire Aqua Group now has a new approach to Customer
Relationship Management. Directors have been allocated
to key accounts to determine maximum value strategies
for those clients throughout the various stages and processes.
Customer Feedback Questionnaires (which are reported and
monitored by a Customer Focus Group) allow Aqua to understand
the client's perceptions and identify areas where improvement
can be made. |
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